Tanishq - Fine Jewelry

Key Features:

• Explored The Tanishq Woman through in-depth consumer profiling and mood–lifestyle mapping to refine design language across collections.

• Conducted Brand Analysis via past design research, store visits, and competitor benchmarking.

• Designed for Songs of Sundarbans, learning CorelDRAW and contributing a custom back jali for gemstone settings.

• Created Faith & Belief Rakhi designs with a hidden Morse code message and symbolic four-leaf motif.

• Researched and pitched Timeless Treasures, introducing permanent jewellery to the Indian market.

• Developed design concepts for Aveer, an upcoming men’s collection.

• Designed personalized back locks as part of Tanishq’s new brand line.